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Marketing and Communications Officer

Our client is a stunning landmark, located in the historic city of Salisbury.

They are looking to recruit a Marketing and Comms Officer to join their busy team.

Overall purpose:

To help deliver and monitor effective marketing communications using a wide range of media to support income generation, give a high-quality visitor experience and maintain a positive public profile.  To take a lead role in developing and delivering engaging digital content and social media campaigns.

Main Duties:

Deliver and evaluate marketing activities and campaigns in conjunction with the Marketing Manager, taking responsibility for planning and organizing your work and supervising that of the Marketing Assistant.

Develop social media campaigns and video content to both complement and support existing marketing and PR campaigns, liaising with the PR Manager and Director of Communications as necessary. Alerting press office to potentially difficult stories or posts.

Coordinate social media content planning and ensure activity is integrated into communications planning. Manage, develop and evaluate the reach and impact of corporate social media channels.

Work with colleagues to ensure social media input from members and the public is responded to appropriately and advise on social media best practice. Monitor and respond to visitor reviews on TripAdvisor and Google.

Filming, copywriting and editing for print and web-based communications and supporting the development of the Interpretation Strategies.

Managing media assets such as photo and video content by both internal and external content creators, ensuring permissions are obtained where necessary.

Assisting with the management of the Google Ads account, creating campaigns and overseeing the health and performance of the account, making changes where necessary.

Desktop publishing using Adobe InDesign for print, posters, adverts and signage.

Supervising the delivery of work by sub-contractors as necessary.

Planning and booking advertising space as appropriate for consumer and trade publications as directed, ensuring tracking is in place where possible.

producing effective and regular e-marketing campaigns to deliver trackable emails with appropriate content to targeted data segments.

Supervising some of the work of the Marketing Assistant, with guidance from the Marketing Manager.

With the Marketing Assistant, ensuring the timely completion of administrative tasks including maintaining the marketing budget spreadsheet and purchase order system, and a variety of customer databases.

Maintaining and developing content for the website and, with the Marketing Assistant, ensuring listings are maintained on external tourism and event promotion websites.

With the Marketing Assistant, ensuring the timely management of leaflet stocks and displays. Monitor and review the external distribution of promotional material so that it reaches the intended target audiences.

Work with occasional volunteers in the department, coordinating activity and providing training as necessary.

Representing at meetings with external organisations e.g. Visit Wiltshire, and other organisations.

Supporting the compilation, design and distribution of publications, as required.

Experience

Proven experience in a marketing role

Degree level educated and/or equivalent level marketing qualification

Experience of producing and working with video as a marketing tool

Excellent copywriting abilities and proofing experience

Excellent communications and interpersonal skills

Has the ability to work to deadlines while producing high quality accurate work

Experience of using social media as a marketing tool

Experience of using analytics packages and social media tools to produce traffic reports

Experience of devising, delivering and evaluating marketing campaigns, including email

Experience of working with and administering databases

Standard Microsoft Office applications including Outlook, Word, and Excel

Empathy with the values, mission and objectives of Salisbury Cathedral

Enthusiasm for keeping up to date with developments in digital.

Self-motivated, flexible and proactive attitude

Please note we regret that due to the high volume of CVs received we cannot give individual feedback to candidates. If you are not contacted within 5 working days of submitting your CV please assume your application has been unsuccessful on this occasion.

Honeypot People Ltd, is a UK-based agency providing specialist solutions within the Sales and Marketing Sector.

We operate an equal opportunities policy of treating all employees and job applicants equally regardless of race, colour, ethnic origin, nationality, national origin, religion or belief, gender, sexual orientation, gender reassignment, age, marital or civil partnership status or disability.

 

Interested in this postion?