Marketing Specialist

Marketing Specialist

My client is a global distributor of instruments and chemistries designed to test water quality.

They have grown to the point where we they are opening a Marketing Department to cover UK and European markets. As this is the first Marketing position,  it is a fantastic opportunity for someone who wants to grow with the business.

Marketing Specialist

The Marketing Specialist is responsible for:

  • creating more leads from website and other channels like social media and google searches,
  • improving the image of the company online
  • growing a community and following of the company,
  • directing traffic to the website and webshop and convert that into sales

Responsibilities:

Creating, maintaining and analyzing Google Analytics and Adwords campaigns, Testing and improving the design of the company website.

  • Maintaining the appearance of websites by enforcing content standards.
  • Designing visual imagery for websites.
  • Creative graphic design skills for company marketing utilizing existing media.
  • Working with the Shopify website backend.
  • Create clean, modern, responsive website landing pages for campaigns
  • Create HTML email templates and direct marketing campaigns
  • Compiling lists describing our organization’s offerings.
  • Developing and managing advertising campaigns including eblasts and social media.
  • Building brand awareness and positioning.
  • Evaluating and maintaining a marketing strategy.
  • Interpret and utilize data to identify opportunities and trends to provide actionable recommendations integrated into advertising, media and promotional plans.
  • Become an expert on products and develop sales support content
  • Working closely with the sales team and US headquarters
  • Communicating the marketing plan to management.
  • Developing each marketing campaign from start to finish.
  • Researching the demand for the organization’s products and services.
  • Handling social media, and content marketing.
  • Help organize marketing events (i.e. trade shows) as and when necessary
  • Assist in label production scheduling and develop more efficient lay-out of layouts where needed .
  • Become familiar with all aspects of test strip technology so that you can help in the development of future advertising.

Requirements:

 

  • Experience and a proven track record with Google Analytics and Adwords campaigns
  • Experience with online marketing, including social media, and content marketing.
  • Good understanding of content management systems.
  • Good understanding of search engine optimization principles.
  • Proficient understanding of cross-browser compatibility issues.
  • Excellent visual design skills.
  • Excellent verbal and written communication skills
  • Creative and open to new ideas.
  • Adaptable and willing to learn new techniques.
  • Excellent communication skills.
  • Ability to quickly adapt to change.
  • Understanding and experience with international web protocols, standards, and technologies.
  • Demonstrable graphic design skills with a strong portfolio is a plus
  • Proficiency in Adobe Photoshop, Adobe Illustrator or other visual design and wire-framing is a plus
  • Bachelor’s degree in marketing, business administration or graphic arts is a plus
  • Knowledge of French, Spanish or Italian is a plus
  • Video editing a plus

Benefits:

  • Competitive basic salary
  • Bonus structure
  • Career progression
  • Paid holiday
  • Possible European travel (depending on language skills)

Travel:

  • UK & Europe when required – Valid passport required.

Job Type:

  • Full-time
  • Working hours Monday to Friday 9:00 – 17:00, (some weekend and overnight)

Job Location:

  • Near Salisbury Wiltshire (Chilmark Estates)

Required education:

  • College or university graduate

Required languages

  • Knowledge of any other languages (French, Spanish, Italian) would be an advantage.

 

 

 

 

 

 

To apply for this job email your details to admin@honeypotpeople.com


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